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26 Mar 2019

Event Management Basics

Target Audience

Event Management Basics is designed for staff and volunteers who are responsible for planning and running events in their organisation.


This training session aims to help organisations to plan creative and engaging events. The training typically requires a half-day session and includes practical exercises and hands-on support to enhance your organisation’s events. To ensure the training is as interactive and participatory as possible, we recommend a maximum of 10 trainees for this training module.


Emily Brennan

Emily Brennan is Training Manager / Senior Account Manager at Alice PR & Events, with specific responsibility for designing and delivering tailored training programmes. She manages events and public relations campaigns for clients ranging from charities, private-sector companies and statutory agencies. She regularly delivers training and coaching to not-for-profit organisations on event management and online communications.

Alice PR & Events is an independent communications agency, connecting clients with their target audiences through media relations, marketing, public affairs, social media, training and creative events. Alice PR works with organisations in a wide range of sectors, including the public, not-for-profit, SME and events sectors. Since it was established in July 2015, Alice PR & Events has won over 100 client accounts and expanded to a staff team of 12. The team is led by founder and Managing Director, Martina Quinn.


Topics covered during this training module typically include:

  • Types of PR events and identifying the most suitable event for your needs
  • Planning and logistics
  • Finding the right speakers
  • Promoting your event
  • The role of digital communications in events
  • Event case studies.


€70Nonprofit Organisation
€60Carmichael Resident Organisation
€80Statutory/Corporate Organisation

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