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20 May 2021

Public Relations Basics – Online 20/05/2021

Target Audience

This online course is for staff and volunteers who are responsible for communications in their non-profit organisation. It is particularly suited to those who have little experience in working on public relations campaigns and would like a good overview of the basic tools available to them.


The course aims to help organisations to enhance their profile using basic public relations tools. The training includes practical exercises and hands-on support in enhancing your organisation's public relations output.


Delivered virtually via Zoom.


Emily Brennan

As an Account Manager at Alice PR & Events Emily manages digital communications campaigns for clients ranging from national charities to cultural initiatives and private-sector companies. She regularly delivers training and coaching to not-for-profit organisations on how best to use digital tools to promote their work.

Alice PR & Events is an independent communications agency, connecting clients with their target audiences through media relations, marketing, public affairs, social media, training and creative events. With offices in Dublin and Belfast, Alice PR works with clients throughout the island of Ireland – and beyond. The company’s clients include charities and advocacy groups campaigning on important societal issues; government agencies; national and international research and innovation organisations; cultural festivals and major public events; and start-ups and SMEs.


Participants should leave with an understanding of:

  • The media landscape in Ireland
  • How to plan a successful public relations campaign
  • How to write press materials
  • How to plan and execute a successful photocall
  • Measurement and evaluation.


€70Nonprofit Organisation
€60Carmichael Resident Organisation
€80Statutory/Corporate Organisation

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