Target Audience
Designed for staff who are responsible for online communication in their organisation. An organisation must be a registered charity to claim the Google Ad Grant.
Outline
- Introduction to the Google Ad Grant - what is it about?
- Key benefits of the Google Ad Grant
- Overview of a Google Ad Structure Campaigns - Google Campaign, Ad Group and Ad.
- Is your charity's website ready?
- Strategy and keywords
- Conversion track and what to track
- Staying Compliant
- Q&A
Methodology
Online via Zoom.
Instructor
Andrew Parle
Andrew Parle is a paid digital fundraising Consultant with over 20 years’ experience in the commercial and non-for-profit fundraising sector.
Specialising in strategy, paid social advertising, analytics and PPC, Andrew has experience managing campaigns across a full range of platforms, from paid search activity on Google to paid social. Working with key stakeholders, optimising donor journeys, and project managing large media campaigns across multiple online and offline channels are core to Andrew’s experience.
Andrew currently lectures in Digital fundraising at the Charity Institute Ireland and is co-chair of their digital forum.
Outcomes
- Have an overview understanding of Google Ad Grants.
Carmichael’s Autumn/Winter 2025 Scheduled Training Programme is kindly sponsored by BoardEffect.
BoardEffect is part of Diligent, the leader in modern governance. BoardEffect delivers an agile board management solution optimised for governance leaders of nonprofits, higher education institutions, community healthcare organisations, and credit unions with the right tools, analytics, and insights to drive more efficient, transparent, and secure governance.
Fees
| €80 | Nonprofit Organisation |
| €70 | Carmichael Resident Organisation |
| €90 | Statutory Organisation |
| €90 | Corporate Organisation |