Target Audience
This course is suitable for staff responsible for marketing in an non-profit organisation.
Outline
- Why choose email marketing?
- Getting started with email marketing
- Designing and writing emails that work
- Evaluate emails and reporting
- Growing and managing your email list
Methodology
Online via Zoom.
Instructor
Andrew Parle
Andrew Parle is a paid digital fundraising Consultant with over 20 years’ experience in the commercial and non-for-profit fundraising sector.
Specialising in strategy, paid social advertising, analytics and PPC, Andrew has experience managing campaigns across a full range of platforms, from paid search activity on Google to paid social. Working with key stakeholders, optimising donor journeys, and project managing large media campaigns across multiple online and offline channels are core to Andrew’s experience.
Andrew currently lectures in Digital fundraising at the Charity Institute Ireland and is co-chair of their digital forum.
Outcomes
- Gain a better understanding of Email Marketing.
Fees
| €80 | Nonprofit Organisation |
| €70 | Carmichael Resident Organisation |
| €90 | Statutory Organisation |
| €90 | Corporate Organisation |