Target Audience
Anyone working in Social Enterprise who would like to create positive impacts in their beneficiaries lives.
Outline
Social enterprises play a pivotal role in the delivery of services and supports in Ireland. Beneficiaries can speak first hand of the positive impact these supports have on their lives.
Social enterprises compete with a wide range of other companies and organisations in a bid to generate trading income. The challenge in such instances is to generate financial returns without comprising social outcomes and impact.
This course is designed to put social impact at the heart of business planning and conversations around social enterprise development.
Course Structure
Section 1: External Environment in Context
This section explains how to analyse the external business environment in which a social enterprise operates. To that end several topics are explored:
- Environmental Analysis – PESTEL
- Competitor Analysis
- Market Analysis
- Municipal Authority Plans
- Government Policy
- EU Policy initiatives
- Funder Priorities
Section 2: Internal Analysis
In this section, we explore the factors at play within a social enterprise that influence decisions concerning business strategy and the nature of social impact pursued. The topics we cover here are:
- SWOT Analysis
- Drivers of Change
- Cost Analysis
- Review of Assets
- Assessing Capacity
- Leadership Priorities
- Succession Plans
Section 3: Social Enterprise Strategy
This section considers the options that social enterprises have when setting business direction. Key topics covered include:
- From Activities and Outputs to Outcomes and Impact
- Developing and Using a Theory of Change
- Business Models
- Funding Models
- ESG Impact Investing
- Scaling Opportunities
- Asset Utilisation Strategy
- Selecting a Viable Business Strategy
- Integrating Impact Management and Business Strategy
- Implementing Business Strategy and Achieving Social Impact
Section 4: Marketing
This final section of the course provides an overview of the importance of branding in helping a social enterprise to communicate the value that it delivers. Topics covered include:
- Identifying Brand Values
- Developing a Social Enterprise Brand that Communicates Social Outcomes and Impact
- Developing a Value Proposition Statement
- Developing Effective Market Development Plans
- Maximising Income Generating Opportunities
Upon successfully completing the course, participants may download a course Certificate of Completion.
Note: Once an e-Learning course is booked, it could take up to 48 hours for login details to be provided.
NOTE: When booking, please make sure to input all the correct contact details onto the booking form as the information will be used to create learner profiles. Should information be entered incorrectly it could delay the booking process.
Fees
| €75.00 | Nonprofit Organisation |
| €75.00 | Carmichael Resident Organisation |
| €75.00 | Statutory Organisation |
| €75.00 | Corporate Organisation |