Target Audience
- Non-Profit Organisations: Executives, Marketing Teams, Social Media Managers
- Freelancers: Those who work with Non-Profits
- Students: Studying marketing or Non-Profit management
- Consultants: Specialising in Non-Profit sector
Outline
- Introduction
- Module 1: Understanding Social Media Landscape
- Popular Platforms: Facebook, Twitter, Instagram, LinkedIn, TikTok
- Audience Demographics
- Case Studies: Successful Non-Profit Social Media Campaigns
- Module 2: Setting Objectives and KPIs
- Module 3: Content Strategy
- Types of Content: Educational, Inspirational, Call-to-Action
- Content Calendar
- Tools for Content Creation
- Module 4: Audience Engagement
- Module 5: Analytics and Reporting
- Tools for Analytics
- Metrics to Track
- Reporting and Insights
- Q&A and Wrap-up
Methodology
Delivered virtually via Zoom.
Instructor
Michelle Sheelan
Michelle Sheelan is the founder and director of My Digital Marketer, a multi-award-winning digital marketing agency based in Co. Louth. Michelle has worked with businesses across Ireland and beyond in tourism, events (including many sell-outs), retail, construction and professional services. A qualified digital marketer, trainer and AI for business, she makes social media strategy practical, achievable and fun.
A multi-award winner, Michelle recently received the Judges' Award for Impact and Influence with Network Ireland Louth. She is a past President of BNI Premier and is currently the number 1 BNI member in Ireland. Always learning and evolving, she has grown her agency to a team of 8 and is currently studying for her Master's.
Outcomes
- Knowledge Gain: Understanding of how to leverage social media for Non-Profit success
- Skill Development: Ability to set up and manage a social media campaign
- Networking: Opportunity to connect with like-minded professionals.
Carmichael’s Autumn Winter 2026 Scheduled Training Programme is kindly sponsored by BoardEffect.
BoardEffect is part of Diligent, the leader in modern governance. BoardEffect delivers an agile board management solution optimised for governance leaders of nonprofits, higher education institutions, community healthcare organisations, and credit unions with the right tools, analytics, and insights to drive more efficient, transparent, and secure governance.
Fees
| €80 | Nonprofit Organisation |
| €70 | Carmichael Resident Organisation |
| €90 | Statutory Organisation |
| €90 | Corporate Organisation |